Prepared for Site Impact
October 2026 · KlientBoost
October 2026 · KlientBoost
In your 16th year, growth has come from relationships, trade shows and word of mouth. A growing sales team now needs its own lead flow, and the first job is learning what a lead costs. Below are three ways to launch. It's a first pass from one conversation and preliminary research, built to be refined with your team.
From our October 21 call, plus a first read of search demand for what you sell.
Those buyers were already searching for you, so their close rate is a ceiling for colder paid traffic, not a forecast.
Estimated US searches a month, October 2026. We start on the first two rows and hold the third.
| Search term | Searches a month | Est. cost per click |
|---|---|---|
| Your name · 410 a month | ||
| site impact | 350 | $0.80 |
| White label and wholesale · 1,640 a month | ||
| white label email marketing | 600 | $0.45 |
| email marketing for agencies | 500 | $2.50 |
| email marketing reseller | 150 | $3.50 |
| wholesale email marketing | 80 | $6.00 |
| Ready to send · 1,810 a month | ||
| targeted email marketing | 700 | $25.00 |
| email deployment services | 100 | $30.00 |
| email list rental | 90 | $20.00 |
| email retargeting | 300 | $13.00 |
| display retargeting | 250 | $17.00 |
| Audience data · 2,870 a month | ||
| consumer email lists | 200 | $9.00 |
| direct mail lists | 200 | $15.00 |
| buy mailing list | 200 | $14.00 |
| data append services | 200 | $20.00 |
| Held back · 27,640 a month | ||
| email marketing services Mostly email software shoppers | 13,000 | $1.20 |
| email marketing agency Brands looking for a full-service agency | 4,800 | $2.50 |
| email list Mostly people building their own list | 2,700 | $8.00 |
The agency terms cost the least, mostly under $7 a click, and they fit your model most closely. Targeted email and list rental terms cost the most, at $20 to $30. We start on exact and phrase match only, and keep out email software shoppers, job seekers and people building their own lists. List and data ads can get closer review from Google, so they run in their own campaigns and never hold back the rest.
Third-party estimates for the US, October 2026. We confirm volumes and costs in Google's own planner before launch.
Search alone can't supply that many clicks. So every plan adds LinkedIn, where agency owners and media buyers can be reached by title: later, now, or wider.
Every plan runs Google Search on $5,000 a month. The plans differ in when LinkedIn starts, and how wide it goes.
Each group runs as its own campaign, so your name never props up the numbers for colder searches.
That puts a demo request at about $230 to $390. The 3% to 5% is a typical starting range, not a promise. The baseline month replaces it with your real number.
Spend steps up only when a channel holds its mark two weeks running.
We size LinkedIn on the real audience: 10 to 15 impressions per person over 90 days. If the budget can't cover an audience, we narrow it.
Warm audiences get funded first, up to what their size can use. We rebalance at week 4.
LinkedIn won't match search's cost per lead in month one. We judge it on qualified demos and pipeline by day 90.
What the extra $5,000 buys: both agency sizes tested in the first quarter, so day 90 shows which size to fund. Then grow, or step down to Plan B.
A data company selling to businesses. LinkedIn audience targeting, custom landing pages and remarketing. Paid brought in more sales-qualified leads than organic for the first time. September 2016 sprint.
Working with other vendors in the past, I was very cautious with my choice. However, KB has not only been able to keep up with us, they’ve been able to even exceed our goals month after month.Mallika Narain, Lead Marketing Manager, Enterprise, SegmentRead the case study
Audience targeting changes, gated offers, LinkedIn lead gen forms, and ad copy and creative tests. Quarter over quarter, after new tactics in Q2.
About 4 months in, leads from LinkedIn started to come in from our ICP at a steady rate. Their iterative approach paid off.Chad Egelhoff, Senior Marketing Director, BP LogixRead the case study
Building an inbound lead engine from search: single keyword ad groups, ad copy tests and smart bidding. Started July 2020, results by the end of Q2.
We wanted to build an inbound lead engine, and needed help creating content, managing SEO, and managing PPC effort.Justin Ulrich, Director of Demand Generation, SignpostRead the case study
From KlientBoost's published case studies. Each result is for the window that study states.
Monthly figures are ad spend plus management. Ad spend is paid directly to the platforms. One-time builds are listed separately.
| Line | Plan A | Plan B | Plan C |
|---|---|---|---|
| Google Search management | $2,000 | $2,000 | $2,000 |
| LinkedIn management | Phase 2 | $2,000 | $2,000 |
| Management, a month | $2,000 | $4,000 | $4,000 |
| Ad spend, a month (paid directly to the platforms) | $5,000 | $10,000 | $15,000 |
| All in, a month | $7,000 | $14,000 | $19,000 |
| Proper in-account conversion tracking | Included | Included | Included |
| Offline conversion tracking, one time | $1,500 | $1,500 | $1,500 |
| Optional: landing pages, one time | $2,000 a page | $2,000 a page | $2,000 a page |
| Optional: ad creative, a month | $1,500 | $1,500 | $1,500 |
Plan A, Phase 2 adds LinkedIn at $2,000 a month in management on $5,000 more in ad spend: $14,000 a month all in. Plan B stepped down at day 90 runs $7,000 a month all in.
Each platform's management fee is the greater of a flat monthly fee or a percentage of its ad spend, never both added together. The agreement sets the term.
This is a first pass, built on one conversation and preliminary research. Tell us what to keep and what to change, and we'll refine it with your team. Once you pick a starting point, we send the agreement, and our team schedules the kickoff after it's signed.